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For active information and discussion on Value Propositions go to the LinkedIn Group: Value Propositions
Our Book tells you why and shows you how
"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - there's been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need."
Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield Business Schools
For marketers - For salespeople - For CEOs
Never before has there been a simple to follow, step-by-step guide to creating a value proposition.
Follow the step-by-step process in this book and you will -
• Make it easy for your customers to buy from you
• Engage and convert better prospects
• Pursue the right opportunities
• Improve your cost of sale
• Generate high levels of repeat business
• Avoid price erosion
• Keep margins solid
